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About Us


Annapurna Finance Pvt. Ltd (AMPL), a microfinance venture of people’s Forum which is more than two decades old development organization. It is a Non Banking Financial Company regulated by Reserve Bank of India. It is promoted by Mr. Gobinda Chandra Pattanaik (Member Secretary cum CEO of People’s Forum). It was previously named as Gwalior Finance & Leasing Pvt. Ltd & was involved in financing & leasing business.

In 2007, People’s Forum segregated its microfinance activity from its developmental activities and creates an independent project called ‘Mission Annapurna’. People’s Forum promotes self-help groups (SHGs) consisting of women members and operating in rural and urban areas. On the strategic front, they have realized that with the growing demand for microfinance activities, they would face lots of limitation with the current legal form. In November 2009 the promoters of People’s Forum acquired Gwalior Finance and Leasing Company Private Limited, an NBFC registered in Varanasi (Uttar Pradesh). The name of the NBFC was changed to Annapurna Microfinance Private Limited (AMPL) in February 2010.

Annapurna Microfinance Pvt. Ltd is created for the purpose of growth of the microfinance operation in the areas which are still away from the touch of the formal financial system of the economy and provide livelihood support to the poor households by providing financial and technical support to strengthen entrepreneurial skill for effective and efficient undertaking of business activities.



  • To form and promote self help groups of the poor, women, needy, oppressed and to attain improvement in their socio-economic condition through economic activities.
  • To give priority to women and to involve them directly in production activities so that the opportunities are created for additional income.
  • To provide technical assistance so that the poor become self sufficient by accumulating and creating their own capital through savings from increased income.
  • To provide financial assistance for economic empowerment.

Social Objective

  • To provide micro loans to those household which are identified as family Below Poverty Line.
  • To cater microfinance service for special category of individual i.e. Widow, transgender and person with Disability etc.
  • To provide financial assistance to Schedule Castes, Schedule Tribes and to other minority class.
  • To provide micro loan for health & sanitation purpose for the betterment of their social life.

Environmental Objectives

  • To minimize the environmental impact of our lending
  • To make constant efforts to improve internal standards of environment management and reduce carbon footprint.
  • To provide sustainable, green products through appropriate product design.





Madhya Pradesh







Mansa Sangrur Gidderbaha

West Bengal